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Evidence Guide: BSBMKG519 - Plan and implement business-to-business marketing

Student: __________________________________________________

Signature: _________________________________________________

Tips for gathering evidence to demonstrate your skills

The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!

From the Wiki University

 

BSBMKG519 - Plan and implement business-to-business marketing

What evidence can you provide to prove your understanding of each of the following citeria?

Identify and evaluate business-to-business marketing strategies

  1. Identify B2B markets in an industry context
  2. Research characteristics of business markets in an industry context
  3. Identify and analyse factors influencing business buyers in an industry context
  4. Analyse the business buying process and its implications in the industry context
  5. Research and analyse a range of B2B marketing strategies appropriate for the organisation
  6. Identify key personnel in buying decision process in the organisation’s business markets
Identify B2B markets in an industry context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research characteristics of business markets in an industry context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and analyse factors influencing business buyers in an industry context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse the business buying process and its implications in the industry context

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Research and analyse a range of B2B marketing strategies appropriate for the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify key personnel in buying decision process in the organisation’s business markets

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select business-to-business marketing strategies

  1. Analyse trends within business markets and identify B2B marketing opportunities for the organisation
  2. Identify and analyse success of the organisation’s previous B2B marketing strategies
  3. Select most appropriate B2B marketing strategies and activities that fit with the organisation’s strategic and marketing plans
Analyse trends within business markets and identify B2B marketing opportunities for the organisation

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and analyse success of the organisation’s previous B2B marketing strategies

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select most appropriate B2B marketing strategies and activities that fit with the organisation’s strategic and marketing plans

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan and develop business-to-business marketing activities

  1. Record B2B marketing objectives and purpose
  2. Calculate costs of B2B marketing activities with assistance of appropriate personnel
  3. Select methods to report and measure effectiveness of B2B marketing activities
  4. Assign responsibilities to team members for B2B marketing activities
  5. Record B2B marketing plan and present to relevant stakeholders
  6. Assemble required resources to implement B2B marketing plan
Record B2B marketing objectives and purpose

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Calculate costs of B2B marketing activities with assistance of appropriate personnel

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Select methods to report and measure effectiveness of B2B marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assign responsibilities to team members for B2B marketing activities

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Record B2B marketing plan and present to relevant stakeholders

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assemble required resources to implement B2B marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Implement and monitor business-to-business marketing plan

  1. Schedule work on each B2B marketing campaign element, according to lead times required and marketing plan
  2. Brief staff and suppliers on their budgets, timelines, roles and responsibilities, and legal and ethical requirements
  3. Plan implementation of B2B marketing activities according to marketing plan
  4. Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing plan
  5. Analyse success indictors of B2B marketing plan and record performance according to organisational reporting requirements
Schedule work on each B2B marketing campaign element, according to lead times required and marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Brief staff and suppliers on their budgets, timelines, roles and responsibilities, and legal and ethical requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Plan implementation of B2B marketing activities according to marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing plan

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Analyse success indictors of B2B marketing plan and record performance according to organisational reporting requirements

Completed
Date:

Teacher:		 Evidence:

 

 

 

 

 

 

 

Assessed

Teacher: ___________________________________ Date: _________

Signature: ________________________________________________

Comments:

 

 

 

 

 

 

 

 

Instructions to Assessors

Evidence Guide

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and evaluate business-to-business marketing strategies

1.1 Identify B2B markets in an industry context

1.2 Research characteristics of business markets in an industry context

1.3 Identify and analyse factors influencing business buyers in an industry context

1.4 Analyse the business buying process and its implications in the industry context

1.5 Research and analyse a range of B2B marketing strategies appropriate for the organisation

1.6 Identify key personnel in buying decision process in the organisation’s business markets

2. Select business-to-business marketing strategies

2.1 Analyse trends within business markets and identify B2B marketing opportunities for the organisation

2.2 Identify and analyse success of the organisation’s previous B2B marketing strategies

2.3 Select most appropriate B2B marketing strategies and activities that fit with the organisation’s strategic and marketing plans

3. Plan and develop business-to-business marketing activities

3.1 Record B2B marketing objectives and purpose

3.2 Calculate costs of B2B marketing activities with assistance of appropriate personnel

3.3 Select methods to report and measure effectiveness of B2B marketing activities

3.4 Assign responsibilities to team members for B2B marketing activities

3.5 Record B2B marketing plan and present to relevant stakeholders

3.6 Assemble required resources to implement B2B marketing plan

4. Implement and monitor business-to-business marketing plan

4.1 Schedule work on each B2B marketing campaign element, according to lead times required and marketing plan

4.2 Brief staff and suppliers on their budgets, timelines, roles and responsibilities, and legal and ethical requirements

4.3 Plan implementation of B2B marketing activities according to marketing plan

4.4 Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing plan

4.5 Analyse success indictors of B2B marketing plan and record performance according to organisational reporting requirements

Required Skills and Knowledge

ELEMENT

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Identify and evaluate business-to-business marketing strategies

1.1 Identify B2B markets in an industry context

1.2 Research characteristics of business markets in an industry context

1.3 Identify and analyse factors influencing business buyers in an industry context

1.4 Analyse the business buying process and its implications in the industry context

1.5 Research and analyse a range of B2B marketing strategies appropriate for the organisation

1.6 Identify key personnel in buying decision process in the organisation’s business markets

2. Select business-to-business marketing strategies

2.1 Analyse trends within business markets and identify B2B marketing opportunities for the organisation

2.2 Identify and analyse success of the organisation’s previous B2B marketing strategies

2.3 Select most appropriate B2B marketing strategies and activities that fit with the organisation’s strategic and marketing plans

3. Plan and develop business-to-business marketing activities

3.1 Record B2B marketing objectives and purpose

3.2 Calculate costs of B2B marketing activities with assistance of appropriate personnel

3.3 Select methods to report and measure effectiveness of B2B marketing activities

3.4 Assign responsibilities to team members for B2B marketing activities

3.5 Record B2B marketing plan and present to relevant stakeholders

3.6 Assemble required resources to implement B2B marketing plan

4. Implement and monitor business-to-business marketing plan

4.1 Schedule work on each B2B marketing campaign element, according to lead times required and marketing plan

4.2 Brief staff and suppliers on their budgets, timelines, roles and responsibilities, and legal and ethical requirements

4.3 Plan implementation of B2B marketing activities according to marketing plan

4.4 Identify and use evaluation criteria and evaluation methods to determine effectiveness of marketing plan

4.5 Analyse success indictors of B2B marketing plan and record performance according to organisational reporting requirements